Website design & development / e-shop / Digital strategy / Content creation / Video production
Learn Greek the smart way!
NEOHEL is the First private research / teaching centre for Greek as a second / foreign language, operating since 1967. Modern Greek for Foreign Learners by Sappho Mavroulia was the first method for teaching Modern Greek as a foreign language, published in 1965. Since then NEOHEL has published 101 titles (books, audio and interactive material) of Greek as a second / foreign language.
Our goal was to create a Hellenic hub for the Greek language, culture and heritage.
Concept & Digital Strategy
At Core Dynamix we say; sell experiences, not products, and this is exactly the philosophy we adopted when creating a new website and e-shop for Neohel Publishing.
We knew without a shiver of a doubt that Neohel produces incredible Greek language publications and material. Which it has been doing since 1967 and has amassed a strong following amongst the Greek Diaspora! What we wanted to do was reaffirm its reputation, creating a new modern website and digital communication strategy.
We developed a brand story that presented Neohel’s publications as not only a way of enhancing one’s understanding of the language but the “Greek experience” as a whole.
The (ongoing) result is a website where teachers, students of modern Greek and hellenophiles can come consume content and find useful resources on all things Greek!
Social media
Digital strategy, content creation and Distribution across multiple social media platforms
Concentrating of Facebook, Instagram, Linkedin (mainly for B2B) and Yourtube
Video Production
Trailer video with 3d logo rendering to promote the series of books “Greek for you”
E-BROCHURE & COMPANY PROFILE
Multipurpose brochure for the NeoHel wholesale and bulk buying program. Includes a detailed company profile and a second version with an alternative lean company profile.
DIGITAL PRODUCTS
Digital Book covers. Our inspiration was the Greek experience as a whole, enhanced by one’s learning of Modern Greek.
Core Dynamics did not only develop our web site. They designed our image, and we will always be grateful to them. They took our language research and publication company and turned it into a hub and a point of reference for the Greek language and culture!